Projekt BMW Luxus Strategie
Die Idee:
Reduktion ist Luxus. Und Zahlen sprechen für sich.
Die Modelloffensive bildet ohne textliche Redundanz die formale Abgrenzung des Luxus-Segments mit ihren Modellen 7er, X7, 8er, i8 und i8.
Service: Art Direktion, Fotos: BMW
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